August 7, 2014 by Mod
Occasionally I get into discussions with indie authors who believe:
a. Cover Designers’ prices are too high.
b. People should give away cover art.
c. Authors should find students or struggling artists who are desperate to do their cover for free.
d. The cover doesn’t matter anyway. Just do your own.
e. All of the above
I try to remain polite when faced with comments like this. But it’s hard. So consider the below (from a blog post by Tara Sparling) a vindication of my feelings about the worth of covers, and myself and my colleagues as cover designers.
What does a cover matter to indie authors?
It matters 25%. MORE than blurb or reviews and just less than sample (27%).
Okay, that’s only a quarter of your readers you’re losing by having a bad cover. Or is it? IN Tara’s research she didn’t ask respondents to specify what was the FIRST thing that drew them to consider buying a book. Given that the cover is the most visible part of a book listing or review almost anywhere it appears it’s conceivable to suppose that many potential readers never get beyond this step. Tara is asking her respondents what influences readers to BUY a book, not to NOT BUY one. I believe if this were the question, poor cover design would figure more prominently. I think I’ll do some research of my own on this.
Anyway, here are the graphs: