Matching a Brand Look


September 6, 2014 by Mod

Occasionally clients come with a brand look already in place. It’s rarely a nasty thing. Maybe their regular designer is booked out and they need a cover in a hurry. Maybe their designer is no longer designing. Maybe the client purchased a pre-made cover from a pre-made cover dealer, and can’t contact the designer.

At any rate, if you find yourself in this position, don’t fret. Any good designer can match or closely emulate a brand look. Below are some examples of jobs I’ve done where I was working with a pre-existing brand.

Author Helen J Bradley came to me in a hurry because her regular designer was on holiday and she had changed her release schedule. She needed a cover for a companion to her Equinox Series. I was able to give her something that fit nicely.

Existing covers

My Cover

princeexile1 copy

Because this was the first book in a companion series, there was a bit more leeway in the design – it didn’t need to be an exact match. The author also wanted a less romancy feeling cover. But note how the font and positioning of the author name is the same, along with certain other aspects being similar in feel.

Author Sheena Binkley, on the other hand, fell in love with one of my pre-made covers. It wasn’t quite right for her series though, so I made some adaptations and changes. While it was not possible to match the fonts exactly, the new cover is similar enough that it seems that the brand has just had a minor refreshing update, rather than an overhaul.

Existing Covers

My Cover

cute young african american couple kissing in bed


If you have an existing brand and want or need to to try a new designer you should be able to find one that is up to the task. Having said that, it’s not a bad idea to keep a record of all fonts and image sources. Ask you designer – they should be happy to provide this.

One thought on “Matching a Brand Look

  1. These are fantastic! And I must admit I become excited when you pointed out you did Helen J Bradley’s cover… because I absolutely love it and admire it.

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